Keeping it Commercial
How do you take something old and make it look new and attractive to buyers? Or how do you attrack new buyers to something old? I walk into Marshall's or TJ Maxx and am astounded by all of the beautiful "Hand Blown", "Lead Crystal", "Made in the Czech Republic", etc... pieces of glassware and furniture they have. I actually find myself looking at prices and thinking of where I could display such treasures in my own home. Is it because of the good lighting, dust free shelves and color arrangement? Is it because it all looks so expensive and has been marked down 4 times? I know in my heart it is marketed to people like me, I prefer to say have great taste and are on the hunt of that perfect find to claim bragging rights with every single person that will stop and listen. I don't know the answer but do enjoy the ponder...
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